Digital & Interactive

Missing People - 2008 annual review online brochure

Audience:

All stakeholders of Missing People.

Challenge:

Missing people wanted to do something different with their Annual Review for 2008. Twentyfirst created them a digital brochure using Ceros flash technology. The functionality allowed this review to really come to life in a way that offline material could not achieve. The user could take a linear journey through the charity’s case-studies, achievements, performance statistics with animated page-turning, embedded video, sound and dynamic content on pages. This was a great step forward for Missing People who could reach a much wider audience with this annual review as it was accessible online in a highly engaging medium. The online review was also optimised for search engines, which is a giant leap forward for Flash based content. Further activity such as email ECRM was also used to drive traffic to this online content.

Result:

The live output can be viewed at: Missing People- 2008 Annual Review Online Brochure.

Feedback from the client has been brilliant
and they’re absolutely delighted with the results:
CEO – “Good job”
Director - “Wow! That’s amazing. I’m blown away!”
Director “Looks lovely”